OUR STORY

CoralBloom originated from exploring rock pools, mountains, and veld near Cape Infanta. It's a family initiative involving sister, mother, father, and myself (Michelle).

MICHELLE - FOUNDER

PhD in Botany & Microbiology. Self-taught artist and jewelry designer who transformed painting and reclaimed copper jewelry into CoralBloom. I translate artworks into digital designs and manage operations.

THE FAMILY TEAM

Mother and Sister: Self-taught artists creating naturalist paintings

Father: Carpenter and self-taught jeweler who transforms reclaimed metal

BUSINESS EVOLUTION

We launched our new product range during the 2020 pandemic. We collaborate with local fashion designers and produce home-ware, décor, and accessories featuring local fynbos and shells.

SUSTAINABILITY PRINCIPLES

• Committed to slow and circular design
• Source materials locally
• Use eco-friendly water-based inks
• Work with home-based seamstresses across South Africa
• Zero-waste philosophy: repurpose fabric scraps
• Aim to launch clothing collection in 2025

MISSION STATEMENT

"Share the beauty and heritage of the South African landscape through creative designs"

Xx Michelle