ABOUT INTO AFRICA

Into Africa is a South African luxury safari fashion house based in Cape Town that designs and manufactures contemporary safari clothing. The brand reimagines traditional bush wear for modern life, creating pieces suitable for both office environments and wilderness adventures.

PHILOSOPHY

Into Africa operates with a "slow fashion" ethos, prioritizing impeccable quality and exquisite craftsmanship. Their garments are engineered to blend utility with elegance, allowing wearers to transition seamlessly from safari expeditions to evening gatherings.

MANUFACTURING & QUALITY

All products are created by skilled artisans at their Cape Town factory in Woodstock. The brand uses superior materials and implements rigorous quality control to ensure comfort, durability, and precise fit across their safari apparel collections.

BRAND VALUES

• Timeless design for modern explorers
• Nature-inspired, earthy aesthetic
• Performance materials combined with classic styling
• African-made production standards
• Mindful, sustainable fashion approach

PRODUCT RANGE

Into Africa offers ready-to-wear safari clothing and accessories across men's, women's, kids, and baby collections, marketed as essential safari packing list items.