How It Started

I founded Wild In Africa in 2017, born from a life-changing experience that nearly ended my career as a National Geographic filmmaker. After relocating from Australia to Africa in 2013 to pursue my passion for creating wildlife documentaries, I worked tirelessly in some of the continent's most remote regions. But while on assignment in Kenya's Masai Mara, my body gave in to the relentless pace. I was found unconscious on a dirt path in lion territory and medevacked to Nairobi.

During my long recovery—six months bedridden and another three months of gradual rehabilitation—I sought a creative outlet. Using beads I had collected during my travels, I began redesigning bracelets. What started as a personal project soon evolved into a passion, and Wild In Africa was born.

A Dream of Africa

Growing up in Australia, I dreamed of Africa, inspired by countless wildlife documentaries. In 2013, I turned my dream into reality, leaving behind a thriving photography career, financial security, and the comforts of home to move to a continent I'd never visited. Armed with my camera and unshakable determination, I set out to make a name for myself in wildlife filmmaking.

Giving Back to Wildlife

"I've always loved animals—whether fluffy, scaly, or feathered—so it was never a question that our bracelets would raise money for wildlife conservation."

I knew early on that if I was going to sell these bracelets, I wanted them to give back to wildlife conservation—specifically to organisations I've worked with and witnessed making a real difference. Since launching in 2017, Wild In Africa has grown into a thriving business. Every bracelet sold supports wildlife conservation and reflects my lifelong love for animals.

Our Commitment

• Genuine semi-precious stones – No plastic or synthetics, no exceptions
• Handcrafted, not mass-produced – Each piece is meticulously handmade from start to finish
• Fair wages and modern workshop – Our beaders earn a living wage and work in our air-conditioned, contemporary studio in Hoedspruit, South Africa
• 50% of profits donated – Our commitment to conservation is unrivalled
• Designed with purpose – Every piece is designed by me, Shannon Wild

"Animals have given my life so much joy and purpose. Supporting their conservation is the least I can do."

Today, Wild In Africa continues to make a meaningful impact, raising funds for conservation projects through our charity bracelets. I'm incredibly proud of how far this journey has come and even more excited about what lies ahead.

Thank you for joining us on this mission. Together, we can protect wildlife and wild spaces for generations to come.

Stay Wild,
Shannon